MEET THE FOUNDER

 

ALEXANDRA HOTELIER

After graduating with a business degree at University, I decided to chase my childhood dream of working in luxury fashion. It only took me two months to realize most the red flags in the industry.  Witnessing first handedly how a renowned brand dealt with surplus inventory and back-of-house product management were two main factors that made me realize that major change needed to be made in the industry. 

Seeing this day after day planted a seed in my head which motivated me to create Boutique Kaotique in 2018 in London - as sustainable fashion brand. Sustainability and fashion are two worlds that are very tricky to put together and that I do not use lightly. What I mean by this is that we can only control the things that happen in our supply chain i.e. working with the right product suppliers, making sure labor costs are fair, using the right dye for our prints, thoughtful inventory management, and using eco-friendly packaging.  What we cannot control is anything that happens to the t-shirt after it has been bought - our hope is that if someone spends £65 on a t-shirt it is because they really love it and have no intention of throwing it away anytime soon. 

Bottomline - I wanted to build a company where waste was as in our control as it would be. We live in a world overflowing with excess— I didn’t want to contribute to that. BoKa prides itself on its business model and my hope is that our customers resonate with that and the stories behind each and everyone one of our pieces.